GENRE

A music genre can be defined as a conventional category that groups together pieces of music sharing a set of conventions or traditions.

ALl about pop music:

Pop music is an abbreviation of the word 'popular.' It's a contemporary form of music that appeals to a very wide audience. It often includes a danceable tempo, easy to remember lyrics, and simple notation. Pop music is commonly found on mainstream radio stations and across a range of countries and cultures.

CODES AND COVENTIONS OF POP MUSIC VIDEOS:

PERFORMANCE

The performace within pop music videos is when the artist is mainly performing the song throughout the music video. In this case, Katy Perry is constantly performing by changing costumes, lightning and location throughout the whole song with the objective of seeking the audiences attention in order to make it more creative and original.

LIGHTING

A variety of bright colours have been used throughout the music video, this is a very common characteristic in pop music videos. The video has high key lighting that makes the bright colours of the costumes stand out.

COSTUMES, HAIRSTYLE AND MAKEUP

The video is based around the idea of 80s house parties, this idea is presented through the clothing and hairstyles worn by the characters. For example, the main artist has been represented with pink neon colours, they do this so the main artist stands out from the rest and to make sure the target audience can esaily identify who the main artist is. Throughout the music video we are able to see a change in her hairstyle as at the beggining of the video she appears with messy hair that makes her look like a nerd, as the video continues she appears with a completely new hairstyle which makes her more attractive and popular. In the begining of the music video she is shown without makeup whcih represents how she is not used to go out to parties and how at the end of the video she appears fully dressed and with makeup meaning she is going to the party.

SETTING

The setting of pop music videos is constantly changing throughout the video in order to maintain the audience entratained. It is done on purpose because the main purpose of pop music video is to attract as much people as they can. In order to achieve this, they need to produce a music video that is not too repetive and boring to make the audience keep engaged.