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SOCIAL MEDIA ANALYSIS

The profile picture Katia has on instagram is the same as the one she has on her website in order to create a connection between her different platforms. 

On her instagram account we are able to see her full name so her fans can recognise her and start following her. 

Katia has a pack of stories which is called collabs, where she shows all her collaborations with the brand Zadig. 

In Katia's biography we can see the link to her website, this is done on purpose so it is much more accessible for her fans.

Katia has uploaded a short video introducing her new song which will be included in her next album. 

Katia has uploaded pictures of her that have nothing to do with music because she wants her social media platforms to be a mixture of her profession and personal life.

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Katia has uploaded a photo showing her upcoming concerts, the tickets are available in her website however she has decided to upload a screenshot to her instagram so her fans are aware. 

Uploading a photo of her digipak into her instagram account is a way of promoting the album and getting more sales. 

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